brand name recognition

brand name recognition
марк. = brand recognition

Англо-русский экономический словарь.

Смотреть что такое "brand name recognition" в других словарях:

  • name — {{Roman}}I.{{/Roman}} noun 1 word/words sb/sth is known by ADJECTIVE ▪ Christian (BrE), first, given (esp. AmE) ▪ middle, second (= middle name) (BrE) ▪ family …   Collocations dictionary

  • recognition — rec‧og‧ni‧tion [ˌrekəgˈnɪʆn] noun [uncountable] 1. MARKETING when people know who a person is or what something is, or know something about them as soon as they see them or hear their name: • We are bigger than most companies and our name… …   Financial and business terms

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • recognition — noun 1 remembering/identifying sb/sth ADJECTIVE ▪ immediate, instant ▪ early, prompt ▪ the early recognition of a disease ▪ dawning …   Collocations dictionary

  • brand — 01. I don t care what [brand] of jeans I buy; I just want them to be comfortable. 02. If you buy the no name [brand] of canned soup, it is much cheaper. 03. The young teenager was [branded] as a trouble maker after getting into a fight with two… …   Grammatical examples in English

  • Brand New Eyes — Studio album by Paramore Released September 29, 2009&# …   Wikipedia

  • Brand Recognition — The extent to which the general public (or an organization s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company s name,… …   Investment dictionary

  • Self brand — Formation of self brand connections=Definition of self brandWithin the long history of consumer research, there has been a constant interest to the study how consumers choose which brand to buy and why they are repeated purchasing certain kinds… …   Wikipedia

  • Hong Kong Top Brand Awards — (formerly known as Hong Kong Top Ten Brandnames Awards; renamed in 2004) is a competition held in the Hong Kong Products Expo.ObjectivesHong Kong Top Brand Awards aims at giving recognition to outstanding brand names founded by Hong Kong… …   Wikipedia


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